Baileys
Art Direction: Evan Pittson, Paulina Canalizo
Copywriting: Paul Bernabe
Problem
Position the new Baileys Deliciously Light as an “everyday treat” that appeals to wellness-conscious millennial treaters.
Insight
When it comes to
alcoholic treats,
young adults need
extra permission to
alleviate their guilt.
Solution
Being slightly less sweet allows people to do more in their lives.
30″ Spot
Experiential
Media Promo
