Nutella
Art Direction: Evan Pittson
Copywriting: Nicole Zizila
Problem
Nutella is well-known to those who love it, but is almost unknown to people who have never tasted it before.
Insight
The jar is an unusual
shape, making it
difficult to finish all
of the contents.
Solution
Show the great lengths that diehard Nutella fans will go to get every last bit out of the jar.
