Audible
Art Direction/Copywriting: Evan Pittson
Copywriting: Paul Bernabe
Problem
Audible is an alternative to mindless swiping on our phones, but some audiences don’t consider audiobooks relevant to their lifestyle.
Insight
Everyday activities are
ingrained, but can still
be an excuse for
not trying new things.
Solution
Show that fiction is not far-removed from the mundane events in our lives.
